Our history

In 2016 we created  MonkingMe, the first music app to have a free-to-play model. Thanks to a virtual currency, it allowed users to listen to and download songs for free. 

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In our adventure with MonkingMe, we licensed more than 5 million songs (a massive milestone considering that we advocated for a model radically different from the standard subscription one).

Despite that, we made it; we built the infrastructure to run a global music streaming platform at a scale, offering service to more than 5 million people. Thanks to them, we ranked in the Top 10 music apps on the App Store. Guys, we will be eternally grateful.

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So what happened next? 

From early 2020 we had been involved in crypto projects, and by the time the NFT boom exploded, we were already running NFTs campaigns with artists to explore new ways for fans to express their fandom. At the same time, we were fully aware of the importance that music has in defining and connecting people.

Suddenly, everything fell into place. We came up with the concept of the Music ID, a rich music identity leveraged by the power of NFTs. A certified identity that credits your fandom; lets you find other music lovers; and that is exportable to different worlds in the metaverse.

That’s how we went from being a tool to listen to music to becoming OffBeat, the creative arena where fans can showcase their musical identities.